BigXthaPlug Net Worth: How the Texas Rap Star Built a Multi-Million Dollar Empire

• BigXthaPlug, real name Xavier Landum, is an emerging force in Southern hip-hop, known for blending gritty Texas vibes with catchy hooks in hits like “Texas” and “Mmhmm.”
• Research suggests his net worth is estimated between $1 million and $2 million as of early 2026, though some sources point to higher figures given his recent platinum certifications and tours.
• He transitioned from a promising football career to rap after facing legal troubles, highlighting a classic hustle narrative in the music industry.
• As an independent artist with UnitedMasters, he retains significant control over earnings, which come mainly from streaming, live shows, and merch.
• While celebrated for his authenticity, his political endorsements have sparked debates, showing the complex side of celebrity influence.

BigXthaPlug burst onto the scene as a Dallas-based rapper who turned personal struggles into chart-topping success. His music resonates with fans through raw storytelling and Southern flair, making him a standout in Texas rap culture.

From jail cells to Billboard charts, his path includes platinum albums like Amar and Take Care, plus cross-genre moves into country with tracks like “All the Way.”

Estimates vary, but evidence leans toward a net worth built on diverse income streams. It’s worth noting that these figures are approximations based on public data, and actual wealth could differ due to private investments.

For more in-depth details, including a full biography and financial breakdown, continue reading below.

Have you ever wondered about BigXthaPlug net worth and how a Dallas kid went from gridiron dreams to hip-hop dominance? BigXthaPlug, the Texas rap sensation, has captivated fans with his booming voice, clever lyrics, and unapologetic style. Born Xavier Landum, he’s not just a rapper, he’s a symbol of resilience in the Southern hip-hop scene. His breakthrough on the Billboard Hot 100 with tracks like “Texas” and “Mmhmm” has turned him into a millionaire, all while staying true to his roots. In this article, we’ll dive into his biography and net worth, exploring the hustle that built his empire.

These details come from interviews, public records, and sites like Wikipedia and Famous Birthdays. Net worth figures are estimates from sources like Park Magazine NY and TrueBioHub, using data on earnings and assets.

BigXthaPlug’s story starts in the tough streets of Dallas, Texas, where he was born on May 12, 1998. Growing up, life wasn’t easy. His parents were involved in street life, and young Xavier saw things no kid should, like his mom firing shots at a robber when he was just four or five. His mom was like his best buddy, tough and real, while his dad kept things strict. They introduced him to all kinds of music, from soulful Isley Brothers to hard-hitting UGK and modern stars like Drake and Lil Wayne.

School was a battle for him. He skipped classes, got into fights, and struggled to focus. At nine, he moved to Commerce, Texas, to live with his dad, hoping for a fresh start. That’s where football came in. The sport gave him a way to channel his energy, and he shone as an offensive lineman. Scouts from big colleges noticed him, and he graduated from Ferris High School in 2016 with dreams of going pro.

He headed to Crown College in Minnesota on a football scholarship, but things fell apart fast. Caught selling marijuana, he got expelled, losing his shot at Division 1 ball. Back home without options, he turned to robbing drug dealers to make ends meet. That led to an arrest for aggravated robbery right before his 18th birthday. He got probation, but violated it two years later, landing in jail and missing his son’s first birthday. In solitary confinement, he scribbled his first rhymes on a medical form, sparking his music journey.

This rough start shaped his music, full of honest tales about struggle and comeback. It’s the kind of background that makes fans root for him, seeing echoes of their own lives in his lyrics.

BigXthaPlug didn’t stumble into rap, he hustled his way in. After jail, he scraped together cash from odd jobs and street hustles to hit the studio. His debut mixtape, Bacc from the Dead, dropped in 2020, raw and real. But 2022 brought another setback: arrested for guns and weed, he spent more time in solitary, writing songs that would change everything.

Post-release, he signed a distribution deal with UnitedMasters, keeping 80% of his earnings, a smart move for an independent artist. His first album, Amar, hit in February 2023, named after his son. The single “Texas” blew up, going double platinum and charting on Billboard’s Hot R&B/Hip-Hop Songs. He founded 600 Entertainment that year, signing artists like Ro$ama and Yung Hood.

By October 2023, “Mmhmm” debuted on the Hot 100 at 93, peaking at 65 after a remix. His EP The Biggest went gold, and he toured with the Don’t Mess With Texas Tour. In 2024, Take Care peaked at 8 on the Billboard 200 and earned platinum status. Tracks like “The Largest” (platinum) and “Back on My BS” (platinum) kept the momentum going.

2025 saw I Hope You’re Happy, blending rap with country influences, peaking at 7 on the Billboard 200. The single “All the Way” with Bailey Zimmerman hit No. 4 on the Hot 100 and double platinum. He announced a country album on a whim, collaborating with stars like Luke Combs and Ella Langley, showing his versatility.

His accolades include over 15 million RIAA-certified units across singles and albums, with multiples like “Mmhmm” (triple platinum) and “Levels” (double platinum). Named Amazon Music’s Breakthrough Artist in 2024, he’s a force in independent artist revenue.

Beyond music, he runs 600 Entertainment and has a global publishing deal with Sony Music Publishing. Merch sales and brand partnerships add to his portfolio, embodying the entrepreneurial spirit of Texas rap culture.

BigXthaPlug keeps his personal life somewhat private, but fatherhood is central. He has a son, Amar, born around 2019, who has autism. BigXthaPlug often speaks emotionally about their bond, partnering with the Autism Society of America for awareness videos. He also has a young daughter, celebrating her milestones on social media, though details like her name stay low-key.

No public spouse or long-term partner is mentioned, suggesting he’s single or keeps relationships out of the spotlight. His hobbies include barbecue (he’s shared hot takes on it in interviews) and staying connected to Dallas culture. Lifestyle-wise, he’s known for his shirtless stage presence, embracing his big build as part of his brand. A 2024 endorsement of Donald Trump stirred online buzz, highlighting his outspoken side.

Balancing fame and family isn’t easy. He talks about the tension of touring while being present for his kids, but it’s given him purpose.

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BigXthaPlug’s net worth is estimated at $1 million to $2 million as of early 2026, according to sites like Park Magazine NY and Magazinz Valley. Remember, these are estimates based on public data from streaming royalties, tours, and deals, not verified tax records. Some sources, like TrueBioHub, peg it at around $1.45 million, while others suggest it could climb higher with his 2025 releases.

• Music Streaming Royalties: His biggest earner. Hits like “Texas” and “Mmhmm” rack up millions on Spotify and Apple Music, with RIAA platinums translating to steady checks.
• Live Shows and Tours: He commands $30,000 to $60,000 per performance, per Aura Wordss, boosted by festivals and headlining gigs. Some buzz puts top shows at $100,000, but that’s unconfirmed.
• Record Deals and Publishing: His UnitedMasters deal lets him keep most profits, and the Sony publishing pact adds global reach.
• Merchandise and Brand Deals: From 600 Entertainment merch to partnerships, he earns $5,000 to $10,000 monthly from YouTube alone, plus more from Instagram collabs.
• Other Assets: Investments aren’t public, but his label and potential real estate in Dallas contribute.

His independent path means higher take-home pay than many signed artists. For example, “Texas” song revenue alone, from streams and certs, likely nets hundreds of thousands. As he expands into country, expect growth in BigXthaPlug net worth 2026 and beyond.

These figures are approximate, drawn from industry averages and reports like those from Beforit News.

• He started rapping in jail, using a medical form for lyrics.
• His album Amar is a tribute to his son, mixing family themes with street tales.
• Bench-pressed 355 pounds in high school football days.
• Collaborated with Post Malone on “Cold,” hitting the Hot 100.
• His chain? A custom piece worth a pretty penny, as shared in interviews.
• Went from $50 in his pocket to a record deal in six months.

BigXthaPlug matters because he represents the underdog in hip-hop. In a scene dominated by major labels, his independent success through UnitedMasters inspires aspiring artists in the Dallas music industry. He’s put Texas rap on the map, blending it with country for a fresh sound that bridges genres. His openness about fatherhood and autism raises awareness, showing vulnerability in a tough industry. Fans see him as proof that hustle pays off, influencing Gen Z with stories of turning pain into platinum. As he grows, his legacy could redefine Southern hip-hop, proving you don’t need big co-signs to build an empire.

What is BigXthaPlug’s net worth?

Estimates put it at $1 million to $2 million in 2026, from music, tours, and deals. These are approximations from public sources.

How did BigXthaPlug become famous?

He rose through viral hits like “Texas” after starting in jail, signing with UnitedMasters, and building his label 600 Entertainment.

What are BigXthaPlug’s biggest achievements?

Multiple RIAA platinums, Hot 100 entries (including No. 4 with “All the Way”), and platinum albums like Take Care.

Is BigXthaPlug a millionaire?

Yes, based on estimates, though exact figures vary.

How much does BigXthaPlug make per show?

Around $30,000 to $60,000, with some reports suggesting up to $100,000 for big events.

What are BigXthaPlug’s record deal details?

He has a distribution deal with UnitedMasters (80/20 split in his favor) and publishing with Sony.

Where is BigXthaPlug now?

Touring, releasing music, and expanding into country while focusing on family in Dallas.

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